About
Started in growth marketing, but realized I prefer writing React components over writing ad copy. Transitioned to software engineering in 2020, and haven't looked back.
Today I bring both worlds together. I'm a full stack engineer with experience across Next.js, React, Node.js, Python and AI agents that actually ship. Combined with a background in product analytics and experimentation, I love owning the full cycle of product development: ideate, build, measure and improve.
Currently building and scaling Wolfy, a Google Ads analyst agent that acts as a second brain for PPC specialists.
When I'm not building Wolfy, you'll find me on the road in my campervan or behind the decks mixing jungle, dub, and house records.
Current stack: TypeScript · Next.js · React · Python · Google ADK · GCP · Vertex AI · Cloud Run · Firebase · Node.js · Posthog
Open source work on GitHub: github.com/VariableVic
Work Experience
Full Stack Engineer
Flowboost • September 2025 - Present
Building and scaling Wolfy: a Google Ads analyst agent that acts as a second brain for PPC specialists. Responsible for the full product cycle, from architecture and development to analytics and iteration.
Growth Engineer
Medusa • April 2023 - August 2025
Ideate, build and share full stack experiments based on Medusa: starter kits, integrations, demos, gen AI and more.
Growth Engineer
Goboony • July 2021 - March 2023
Started up the growth team and processes together with their growth lead. Built, ran and analyzed 70+ user facing experiments.
Growth Engineer
Zoover & Vakanties.nl • April 2018 - July 2021
Responsible for driving growth and conversion throughout the entire funnel. Built, ran and analyzed 100+ user facing experiments.
Growth Marketer
To Be Found • September 2013 - April 2018
Responsible for all online advertising and ecommerce accounts. Ran a ton of advertising, analytics and CRO projects.
Triple your productivity with Wolfy.
Your second brain for Google Ads.
Trained by Flowboost. Built by me.
Try WolfyOpen Source Projects
Next.js Starter Template
A performant frontend ecommerce starter template combining Medusa's commerce modules with Next.js 15.
B2B Commerce Starter
Complete B2B ecommerce starter with features like company management, spending limits, RFQs, and approvals built on Medusa 2.0.
Mollie Payments Plugin
A payment provider plugin enabling Mollie payments in Medusa V2, supporting multiple popular payment methods out of the box.
Latest Blog Posts
View all postsManaging context windows in production ADK agents
Practical patterns to reduce token bloat and improve reliability in multi-agent ADK pipelines running in production.
By Victor Gerbrands • March 20, 2026
Building a self-healing query loop for a production Google Ads AI agent
How I built a resilient GAQL loop for Wolfy that generates, validates, executes, diagnoses, and retries Google Ads queries in production.
By Victor Gerbrands • March 10, 2026
