About
Started in growth marketing, but realized I prefer writing React components over writing ad copy. Transitioned to software development in 2020. Today, I bring both perspectives together as a growth-focused software engineer.
I'm a full stack developer with broad experience across Next.js, React, Node.js, Python, generative AI, product analytics, experimentation, and automation. In short: I build, launch, measure, and iterate.
I'm driven by curiosity, always learning and experimenting. My core values are freedom, independence, curiosity, authenticity and honesty, and I work hard to let those guide both my work and life.
When I'm not coding, you'll find me travelling in my campervan or mixing old school jungle, dub and house tunes.
My daily weapons of choice: TypeScript, Next.js, React, Medusa, Node.js, Postgres, Rudderstack, Vercel, AWS, OpenAI and Vercel AI SDK. However, I'm always interested in learning new tools and technologies.
Most of my work is open source and available on Github: @VariableVic
Work Experience
Full Stack Developer
Flowboost • September 2025 - Present
Building cool products for next gen advertisers.
Growth Engineer
Medusa • April 2023 - August 2025
Ideate, build and share full stack experiments based on Medusa: starter kits, integrations, demos, gen AI and more.
Growth Engineer
Goboony • July 2021 - March 2023
Started up the growth team and processes together with their growth lead. Built, ran and analyzed 70+ user facing experiments.
Growth Engineer
Zoover & Vakanties.nl • April 2018 - July 2021
Responsible for driving growth and conversion throughout the entire funnel. Built, ran and analyzed 100+ user facing experiments.
Growth Marketer
To Be Found • September 2013 - April 2018
Responsible for all online advertising and ecommerce accounts. Ran a ton of advertising, analytics and CRO projects.
Triple your productivity with Wolfy.
Your second brain for Google Ads.
Trained by Flowboost. Built by me.
Try WolfyOpen Source Projects
Next.js Starter Template
A performant frontend ecommerce starter template combining Medusa's commerce modules with Next.js 15.
B2B Commerce Starter
Complete B2B ecommerce starter with features like company management, spending limits, RFQs, and approvals built on Medusa 2.0.
Mollie Payments Plugin
A payment provider plugin enabling Mollie payments in Medusa V2, supporting multiple popular payment methods out of the box.
